Why are designers using pastel colors for their work?

Ram Chary. In the past, pastel colors have been associated with femininity. However, changes in trends and culture have shown that these colors don't have to be limited to one gender. For those wondering what makes a color pastel, it has to be a shade with high lightness and low to medium saturation. These muted hues have made a statement in countless designs from modern-day artists and designers.

Image source: Pexels.com

Image source: Pexels.com

Why are pastel colors becoming an aesthetic essential for many? According to designers, aside from the fact that these colors are easy on the eyes, these hues also make information on screens more readable and welcoming. As people shift to digital means, bold and glaring colors might be more harmful, especially for those who are on their screens for hours. Soft and light colors can help ease the glare. Ram Chary.

Aside from reducing glare, color psychology suggests that pastel colors exude a calming effect that is like springtime. No matter the season, springtime colors are always in trend. Even if it is not as bright as other colors, it can inspire feelings of happiness, earthiness, and elegance. Ram Chary.

These days, people are also going back to basics. In the '80s and '50s, pastel colors were popular choices for clothing, interiors, and other designs. As more people are embracing trends from the past, they would inevitably encounter hues that are reminiscent of the good old days. Combining the simple past with modern elements, it seems that pastel colors will continue to dominate color palettes in the next few years. Ram Chary.