Branding is now going digital. Advancing technologies are paving the way brands are being marketed. This impacts all other aspects of the creative market. In particular, graphic design is taking a larger role in brand marketing. There are three major ways graphic design has shifted the marketing industry.
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| Image Source: fredonia.edu |
Graphic design keeps it memorable: The best brands are those that are consistent in their visuals. It is all about brand recognition and memory. Companies should always strive to have their logos and brand instantly recognizable. Good graphic designs capture the essence of the company’s brand. Some graphic artists say that their work is like telling a story.
Creativity is different: It is a fact that there will always be competition in business. Smaller enterprises need to stand out. Usually, this involves a difference in price, quality, or even customer service. However, creativity can also be an added factor. Being creative - having a marketing style that is completely unique and vibrant - can actually set a company apart and have this manifest in a lucrative business.
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| Image Source: postnet.com |
Conversion rates: The last point builds up to this. Great graphic designs convert. People only give a few seconds of attention to one thing. If a design can capture their attention for longer and encourage them to click that "buy" button, then the graphic design is effective. This significantly helps marketing because then, the company has proof that their designs translate into income.
Companies should consider expanding their creative department to include a good team of excellent graphic designers.
Ram Chary Everi is a graphic artist and freelance photographer. Take a look at his portfolio when you view this LinkedIn page.
