Ask any successful entrepreneur and they agree that personal branding is critical to success. When people buy into a company at first or when they hire you, it is rarely about skill or talent (although these are important and help you maintain momentum), it is about potential. The world revolves around impressions. It is therefore an individual’s responsibility to either help or destroy this reputation.
In terms of business management, the brand’s core lies in its marketing logo. It is this small design that defines the company and gives its first impression to the world. Graphic designers constantly remind their clients of this importance. Part of this is understanding these guidelines.
The right fit: Brands and logos are family members. They should align with each other seamlessly. Companies should ensure that their logo matches their profile and goals. There are extensive topics about this but as an example: an overly complicated logo should not be made for a group that markets itself as direct.
Resonance: This is a term not used often in the financial world but has a special place in the art industry. Logos should be impactful. This can be done with the correct use of colors and shapes. But most importantly, it should resonate in people. This can start with just the owner. As long as one person passionately loves it, it will resonate with other people as well.
Don’t go on whims: It is not recommended to keep switching logos. People get attached to an association and do not appreciate the switch. As such, it is important to make sure the logo is "the one". To determine this, it is best to really see how it fits with the company’s goals. Try not to be swayed by current graphic design themes.
Remember that a logo is a company’s personal branding tool. It is how they are known to society and should thus be reflective of the group’s soul.
Ram Chary Everi is starting his career as a graphic artist. Learn more when you follow this blog.
Image Source: integratedinternetmarketingflorida.com
In terms of business management, the brand’s core lies in its marketing logo. It is this small design that defines the company and gives its first impression to the world. Graphic designers constantly remind their clients of this importance. Part of this is understanding these guidelines.
The right fit: Brands and logos are family members. They should align with each other seamlessly. Companies should ensure that their logo matches their profile and goals. There are extensive topics about this but as an example: an overly complicated logo should not be made for a group that markets itself as direct.
Resonance: This is a term not used often in the financial world but has a special place in the art industry. Logos should be impactful. This can be done with the correct use of colors and shapes. But most importantly, it should resonate in people. This can start with just the owner. As long as one person passionately loves it, it will resonate with other people as well.
Image Source: holdsworthdesign.com
Don’t go on whims: It is not recommended to keep switching logos. People get attached to an association and do not appreciate the switch. As such, it is important to make sure the logo is "the one". To determine this, it is best to really see how it fits with the company’s goals. Try not to be swayed by current graphic design themes.
Remember that a logo is a company’s personal branding tool. It is how they are known to society and should thus be reflective of the group’s soul.
Ram Chary Everi is starting his career as a graphic artist. Learn more when you follow this blog.
