Often the more prevalent issue with beginning graphic designers is not the inability to draw well, but the unfamiliarity with and application of design theories that make the work stand out. Being talented is good, but being a trained, talented one is even better. Here are some aspects of design to focus on in your designing endeavors.
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| Image source:osmweasel.com |
Use grids: Symmetry, balance, and structure are essential aspects of graphic design, and applying a grid-based approach is important for discipline and crafting. It’s fine to be adventurous, but more restraint and focus are needed at the beginning of one’s career. Know the rules before breaking them.
Get the balance of text and art right: Balance is key, both for better readability and eye-catching compositions. Leading the viewer’s eyes should be the priority; work on ensuring the size of the text does not drown the surrounding design and vice versa.
Know your typography: Choosing the most fitting font types to match the design intention or campaign is key. For the graphics to reach the target market, they must be visually appealing: minimalist when needed, loud when required.
Brush up on color theory: Manipulating color graphics to create attitude and set mood is part of the graphics designer’s job. Without familiarity of and sufficient study of various color schemes, the graphics output will be severely limited.
Image source:yellowbarnmedia.com
Don’t hesitate to revise: While the first rule is to simply start working on the design, the editing part is equally important and often more crucial. Don’t brush off criticism. On your own, develop an attitude of always looking twice at your work and tweaking little details if needed before submitting it.
Ram Chary Everi here. I’m a graphics design graduate and my services include logo design, marketing ads, magazine design, business cards, and graphic art. For more on my work and interests, subscribe to my Twitterpage.
