Follow These Guidelines Before you Make your Marketing Logo

Ask any successful entrepreneur and they agree that personal branding is critical to success. When people buy into a company at first or when they hire you, it is rarely about skill or talent (although these are important and help you maintain momentum), it is about potential. The world revolves around impressions. It is therefore an individual’s responsibility to either help or destroy this reputation.

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In terms of business management, the brand’s core lies in its marketing logo. It is this small design that defines the company and gives its first impression to the world. Graphic designers constantly remind their clients of this importance. Part of this is understanding these guidelines.
The right fit: Brands and logos are family members. They should align with each other seamlessly. Companies should ensure that their logo matches their profile and goals. There are extensive topics about this but as an example: an overly complicated logo should not be made for a group that markets itself as direct.
Resonance: This is a term not used often in the financial world but has a special place in the art industry. Logos should be impactful. This can be done with the correct use of colors and shapes. But most importantly, it should resonate in people. This can start with just the owner. As long as one person passionately loves it, it will resonate with other people as well.

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Don’t go on whims: It is not recommended to keep switching logos. People get attached to an association and do not appreciate the switch. As such, it is important to make sure the logo is "the one". To determine this, it is best to really see how it fits with the company’s goals. Try not to be swayed by current graphic design themes.
Remember that a logo is a company’s personal branding tool. It is how they are known to society and should thus be reflective of the group’s soul.
Ram Chary Everi is starting his career as a graphic artist. Learn more when you follow this blog.

Do You Have What It Takes To Be a Graphic Designer?

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To become a graphic artist, the first step is to have artistic ability and creativity. They are obvious must-haves but they are not enough if you want to become successful in the field. Here are other qualities clients may look for in a designer:

Accepts criticism

Many artists are so afraid of rejection and criticism that they end up never showing their work at all. Others feel too full of themselves and would be hostile to anyone who would comment negatively on their art. These are absolute no-noes in the industry. Accept criticism and instead of putting yourself down because of it, treat it as a learning experience and move on.

Seeks improvement

The road to greatness is a never-ending quest. You may have become successful, rich, and famous but it doesn't stop there. Learning is an infinite process. Even an experienced professional can learn a thing or two from an amateur.

Flexible

The client-designer relationship can be rocky at times. There is a fine line between creating a work you can be proud of and delivering what the client wants. This is where flexibility comes to play. Learn to compromise; you may be the artist and you know the design principles better but you still need to follow your client's vision.

Passionate

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Love what you do and it will shine through your work. While monetary compensation is necessary, don't let it be your inspiration. Love your craft and you will be happy.

Professional

Follow deadlines and communicate properly with clients. Never act arrogantly but don't let others belittle you and your career. Professionalism is important no matter what field you're in.

Hi! I'm Ram V. Chary, freelance photographer and graphic artist. To know more about the art industry, follow me on Pinterest.

Exploring Boston: Art In The City Of Champions

Image source: Timeout.com

The art scene in Boston is bustling. Whether you’re into classic or modern art, the city boasts of places where various masterpieces are waiting to be rediscovered. Before you plan your museum tour, let me walk you through two of my favorite museums in the city. 

Isabella Stewart Gardner Museum

This museum is a reconstruction of a 15th-century Venetian palace. Owned by the socialite and art patron it was named after, the Gardner Museum has a whimsical collection of pieces that was amassed by Jack and Isabella Gardner during their travels. With its collection of Asian and European art, the museum’s layout was planned to engage the visitor’s imagination. Get ready to be inspired as you enjoy 2,500 artworks. 

Museum of Fine Arts, Boston

The MFA has 450,000 items in the exhibition. The museum has a Japanese, Egyptian, South American, and North American collections, some of which were acquired by Harvard University. The place also holds several exhibitions that are timely and showcase art from different parts of the world. If you’ve got time to digest artworks from various nations, then a day going around this museum will surely be worth it. Trust me; I learned to appreciate art and history at a whole new level. 

Image source: Dguides.com

If you’re planning to go on a museum tour, there are other options aside from these two. Boston is also nicknamed the “walking city” so brace yourself for a lot of walking when you visit this city. See you around. 

Hi there! Ram Chary Everi here. I’m a photographer and graphic designer from Boston. As you can see, I’m an all-around artsy guy who is always ready for an adventure. Subscribe to my blog for more updates.

Exploring Boston: Art In The City Of Champions

Image source: Timeout.com

The art scene in Boston is bustling. Whether you’re into classic or modern art, the city boasts of places where various masterpieces are waiting to be rediscovered. Before you plan your museum tour, let me walk you through two of my favorite museums in the city.

Isabella Stewart Gardner Museum

This museum is a reconstruction of a 15th-century Venetian palace. Owned by the socialite and art patron it was named after, the Gardner Museum has a whimsical collection of pieces that was amassed by Jack and Isabella Gardner during their travels. With its collection of Asian and European art, the museum’s layout was planned to engage the visitor’s imagination. Get ready to be inspired as you enjoy 2,500 artworks.

Museum of Fine Arts, Boston

The MFA has 450,000 items in the exhibition. The museum has a Japanese, Egyptian, South American, and North American collections, some of which were acquired by Harvard University. The place also holds several exhibitions that are timely and showcase art from different parts of the world. If you’ve got time to digest artworks from various nations, then a day going around this museum will surely be worth it. Trust me; I learned to appreciate art and history at a whole new level.

Image source: Dguides.com

If you’re planning to go on a museum tour, there are other options aside from these two. Boston is also nicknamed the “walking city” so brace yourself for a lot of walking when you visit this city. See you around.

Hi there! Ram Chary Everi here. I’m a photographer and graphic designer from Boston. As you can see, I’m an all-around artsy guy who is always ready for an adventure. Subscribe to my blog for more updates.

Playing Hard To Get: The Challenge Of Catching Blackfins

Blackfin tuna fishing makes for an awesome experience, as most anglers would concur. And when anglers see a flash of gold in the depths of the water, their eyes would light up, especially at the sight of a dark fin.

Image source: fishkeywest.com

Blackfins are historically abundant in the Southern Atlantic. With the species’ proliferation combined with its feistiness, the fight becomes that much enjoyable and challenging. The meat from this fish is very versatile and can be used for Sushi dishes or cooked on the grill.

While it is not as tough as the bluefin and yellowfin tuna, the blackfin’s strength and aggression especially show up when it is schooled up with others, and they are feeding. They provide wild battle, particularly when light tackles are used to them. But what really makes it difficult to reel in this little tuna is its availability and location during the day. Notoriously sensitive to light, blackfins are often called twilight tuna. With eyes so large, targeting these fish is best done during the first light and last light conditions.

Experienced anglers set out at approximately 5:45 to 7:00 in the morning and 5:30 to 7:30 in the evening. Tagging studies support their observation that blackfins stay much deeper during daytime and only rises to shallower parts at night.

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Ram Chary Everi is a photographer and graphic designer working in Boston, Massachusetts. During his free time, he dabbles in tuna fishing to relax and recharge; though at times he gets quite competitive. For more information about fishing and other activities in Boston, follow Ram on Twitter.