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Image source: Unsplash.com |
Designer Ram V. Chary shares that a logo is more than just some letters put together to spell out the name of your business.
A logo is the most recognizable image of a brand. It will be etched in consumers' memory and it can help people feel like they made an informed decision when purchasing from a company because logos give off certain vibes that resonate with the target market a business wants to reach.
Focus on brand identity
Logo design is a process that involves coming up with an identity for brands through re-combining iconic shapes, typography, and colors together. Ram V. Chary also says that it also involves looking into the history of what kind of meaning has been placed on these elements to create something strong, memorable, and timeless.
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Image source: Unsplash.com |
Create a logo that stands for what the business does
What makes a logo work and stand out over other brands is the simplicity and symbolism of the design. The logo should be representative of your products or services. People will not immediately buy from your company just because of the logo. But if it fails to give out the right vibe and set specific expectations, people might think twice before purchasing.
Think inside the box
For logos, you have to be creative with what you already have. Now that you've established what your brand does, you have to come up with something catchy and simple yet easily recognizable. While not everyone will notice it, the logo can also affect sales. It has to embody the right things about the product it represents so that people would want to purchase from them.
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