Graphic designers are constantly learning how to make good art. And while over the years, the tools used for graphic design have evolved, graphic designers still have to rely on their artistic sensibilities.
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Image source: canva.com |
Often, great art doesn't overwhelm the people looking at it. A lot of young graphic designers end up using lots of fonts when working on posters. Instead of using a different font for each line, you can use three fonts for the heading, the body, and the header or footer. This is especially applicable to posters that also have a lot of images. Veteran designers agree that most of the time, it's best to keep it simple. Ram Chary.
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Image source: gomedia.com |
Newbie designers often want to fill the space with images, shapes, or fonts. They get too excited and use all the elements in their copy. And this creates an imbalance. The best graphic designers suggest that to design informative and memorable posters, graphic designers should make it balanced, embrace the gaps, emphasize the elements, make the information clear, and allow their creativity to shine by letting viewers focus on the most important elements. Ram Chary.
A lot of graphic designers are guilty of overusing stock photographs. Every graphic designer should remember that they're making a poster that needs to stand out. If they have no choice but to use stock photos, edit the photo or play with color and fonts so that their work will have some uniqueness to it. Ram Chary.
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