A run-through on product photography for less

 

Throughout the pandemic, new businesses and DIY projects dominated the local market. As a result, product photography saw a slight rise in demand. Business owners who are not willing to shell out money for product photography but have a creative side and are able to understand basic photography principles can hold their very own shoot at home for less.

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The setup should be somewhere near a window for an access to natural light. One should have a camera, tripod, white and black background, roll of tape, a couple of white bounce cards, and a few clamps ready for the shoot. Edible items can be shot effectively using natural light while non-food products are best shot using studio lighting. Ram Chary Everi.

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The use of black and white background depends on the contrast of the background against the color of the products. Be sure to use the background that allows the color of the product to pop. It’s important to use a tripod in product photography as it requires different types of shots without any amount of camera shake. When shooting, it’s best to have a vision of the whole edit to prevent reshoots. Some photographers find their shots unpleasant for the complete edit that they’d have to do it all over again. Ram Chary Everi.

Get inspired by photos of creative brands. Instead of mimicking their work, draw inspiration and motivation from them to pull off an excellent shoot even on a budget. A little always goes a long way especially when effort, time, skill, and creativity are involved. Ram Chary Everi.

Choosing The Right Camera Settings for Product Photography

In product photography, there are various considerations in the production of high-quality images. There are lighting, white sweeps, bounce cards, and many more. However, those who wish to be successful product photographers should first understand the basics, which include the right camera settings.

 

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They can opt for automatic camera settings, but making manual adjustments can result in better, or more stylistic photos.

There are three settings to take into consideration, namely aperture, ISO sensitivity, and shutter speed. And here are recommendations on how they should be adjusted:

Aperture

Aperture functions similarly as the pupil of an eye.  It determines how much light passes through the camera’s lens and the depth of field of the image.  Aperture is measured in F-stops (F1 to F22), and the lower the number, the shallower the depth of the field (which can increase the focus on intricate details) and the lower the amount of light.  To capture the product in full focus, a higher F-stop should be set.  But when there is an attempt to highlight details, the F-stop should be decreased.

ISO sensitivity

ISO measures the sensitivity of the camera sensor to light.  A higher ISO value, while increases the captured light, also results in grainy or “noisy” images.  Thus, the ISO should be set to the lowest possible.

Shutter speed

This is also known as the exposure time because it determines the amount of time the camera’s sensor is exposed to light.  The faster the shutter speed, the less light is taken in, but the object is more frozen and less blurred.  Because product photography features a still object, the ideal shutter speed is of a low value.

 

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Learn more about photography by visiting this Ram Chary Everi website.